Peterborough community campaigners organise nationwide toy drop in remembrance of lives of children lost due to social media bullying

On August 22 and 23, Atiq Rehman and Jack Clarke will set out on a nationwide journey of remembrance, compassion and hope. They will meet bereaved parents and pay tribute to the children whose lives ended far too soon.

Working alongside Raise the Age UK, working with Ellen Roome and Lauren Cowell, the campaign will travel across the country to hospitals connected to children who have tragically passed away.

At each stop, Atiq and Jack will meet bereaved parents, honour the memory of their children and deliver toys as a symbol of love, kindness and remembrance.

The campaign has a dual purpose: to stand shoulder to shoulder with families who have experienced the unimaginable loss of a child, and to raise awareness of the potential dangers of social media and the importance of protecting young people online.

Supporters wishing to donate, contribute toys, or arrange a toy collection are encouraged to get involved and help make this tribute one that these families will never forget.

Over recent months, Atiq has built close relationships with many of the bereaved families, speaking with them regularly and offering support as they continue to navigate life after the loss of their children. The campaign has become deeply personal, driven by a shared commitment to ensure these children are never forgotten and that their stories inspire meaningful conversations that may help protect others.

The public is being invited to support the campaign by donating, contributing new toys for the hospital drops, or arranging for toy collections. Every donation, no matter how big or small, will help bring comfort to children currently in hospital while sending a powerful message to bereaved families that their sons and daughters will always be remembered.

Atiq said: “Every child we are honouring should still be here. They should still be making memories with their families, celebrating birthdays, laughing with friends and looking forward to their future. Instead, their parents are living with a loss that no mother or father should ever have to endure.

“Jack and I are honoured to stand beside these incredible families. This isn’t just about delivering toys—it is about carrying the names of these beautiful children with us, showing their parents they are not alone, and reminding them that their sons and daughters will never be forgotten.

“We also hope this campaign encourages people to have important conversations about keeping children safe online. If sharing these children’s stories helps protect even one young life, then their legacy will continue to make a difference.

“As a community, we have the opportunity to show these families that love is stronger than loss. We ask everyone to stand with us, support this campaign, donate if they can, and help us honour every child with the dignity, compassion and respect they deserve.”

To find out more and to donate, visit https://www.unspokenatiq.com/projects/hospital-toy-drop-2026.