Car rental specialists Enterprise seeks green light to transform former Ideal World HQ into car depot
Car rental specialists Enterprise are seeking approval to open a new depot at the former home of TV and online shopping channel Ideal World.
Enterprise Flex-E-Rent has submitted a planning application to Peterborough City Council to use part of the factory in Newark Road as a a commercial vehicle storage, maintenance and rental depot.
It is also intended to to carry out some alterations to the building and install an external vehicle wash bay and store and put in a new access direct from Newark Road.
The company says the new use of the building will create eight jobs.
A statement with the applications details the proposals for the new access which needs to be carried out to accommodate the regular movement of large commercial vehicles.
It states: The applicant proposes to establish a new vehicular and pedestrian access from the site directly onto Newark Road.
"The access will be a priority junction, with Newark Road forming the major road and the site access being the minor road.
"The access will be 10 metres wide to accommodate the movement of the largest expected vehicle from the site – a 12 metre-long rigid truck."]
There will also be an uncontrolled pedestrian crossing across the site access.
Enterprise will only use part of the building with the remaining section being marketed by Tydus Peterborough jointly with Savills.
The offices and land became vacant following the collapse of Ideal World in 2023 with the loss of 275 jobs.
The business, which could trace its origins to the 1980s, was created by Peterborough business partners Paul Wright and Val Kaye who sold it in 2011.
The land and buildings, which are now called The Broadlands, are owned by London-based property investment, development and asset management firm Accrue Capital.
The new owner has invested £2.5 million to give the building a new lease of life.