One of the largest ever investments in the UK tourism sector has been agreed between the government and Comcast NBCUniversal to build an entertainment resort complex less than an hour’s drive from Peterborough.

The Universal United Kingdom Resort, in Bedfordshire that will employ thousands and entertain millions of people.

Featuring a world-class theme park and resort, the project will be developed by the company’s Universal Destinations & Experiences segment and is the brand’s first major destination in the UK and Europe.

Comcast NBCUniversal’s investment will also bring nearly 20,000 jobs during construction and a further 8,000 jobs when the park opens in 2031.

placeholder image — Universal United Kingdom Resort.

Universal expects the site to generate nearly £50 billion of economic benefit for the economy by 2055.

The theme park and resort is expected to attract millions of visitors each year including more than a million additional overseas visitors.

With enabling works on the site now in progress and construction soon to begin, Wednesday (June 3) marks a significant milestone in Universal advancing this landmark project.

Over 100 people in the UK have been employed to work on the project, with Universal receiving expressions of employment interest from over 33,000 people.

Approximately 80% of employees at the theme park and resort are expected to come from Bedfordshire and the surrounding regions.

Universal and the government are also cooperating to maximise benefits to local colleges and universities. For example, Universal has committed to world-class training opportunities for the next generation of its workforce, including through a range of apprenticeships and internships. This aligns with the government’s ongoing work to unleash the potential of the Oxford-Cambridge Growth Corridor and lay the foundations for Bedford to become an innovation hub.

As part of its total £1.3 billion investment, the government will provide a grant of £400 million through the exceptional Regional Growth Fund and the Department for Culture, Media and Sport will provide a grant of £438 million to invest in new community infrastructure to maximise the benefits of the development and support growth across the region.

These grants will only be paid once Universal has completed the community infrastructure and officially opened the theme park and resort.

The Department for Transport is also going ahead with plans to upgrade the strategic road and rail network, on the A421 and at Wixams station, which will provide wider resilience and improved connectivity within the region, at an expected cost of £474 million.

As one of the key investment commitments in the UK’s Modern Industrial Strategy (2025), this project directly supports the government’s plan to increase business investment in the creative industries from £17 billion to £31 billion by 2035, contributing to the broader UK growth mission.

Secretary of State for Culture, Media and Sport Lisa Nandy said: “This unparalleled investment is a huge vote of confidence in the UK and puts rocket boosters under our entertainment industry.

“When it comes to creating world class experiences, the UK is second to none. We're proud to be backing British industry, investing in local talent and partnering with powerhouses like Universal to create jobs, growth and opportunities across the UK.”

Chancellor of the Exchequer Rachel Reeves said: “This landmark investment in the heart of the Oxford to Cambridge Growth Corridor will unlock nearly £50 billion of economic growth and create tens of thousands of jobs across Bedfordshire in construction, hospitality, creative and technology sectors.

“Our own investment in transport and infrastructure means that local people will benefit — improving connectivity, backing our creative industries, and bringing millions of visitors to the UK from across the world.

“We have the right economic plan — working with global investors and local leaders so we can deliver jobs, opportunity and long‑term prosperity for Britain.”

Brian Roberts, Chairman of Comcast Corporation, said: “This historic partnership is a special moment for our company as we bring our first Universal theme park and resort to Europe. We have a long and proud history in the United Kingdom through Sky and NBCUniversal and look forward to creating a spectacular destination that supports the UK creative industries and brings joy to millions for generations to come.”

Mark Woodbury, Chairman and CEO of Universal Destinations & Experiences, said: “Today marks a significant milestone on our journey to bring Universal United Kingdom Resort, featuring immersive storytelling, thrilling attractions and unparalleled creativity and innovation to the UK. This new theme park and resort will create so many new opportunities for the people of Bedford and beyond and allow us to share our distinct experiences with guests from around the world.”