Leading Peterborough retailer H&M 'overwhelmed' by shoppers' reaction to its new look

Managers at a leading retailer in Peterborough say they have been ‘overwhelmed’ by the reaction of customers to the store’s new look.

Fashion retailer H&M, which is based on the first floor of the Queensgate Shopping Centre, has just undergone a revamp that has included the creation of its homewares section, H&M Home.

A spokesperson for the retailer said: “The past two weeks have seen a flurry of visitors to shop ahead of Christmas, bringing in incremental sales to the business.”

The 35,000 square feet store underwent a comprehensive refurbishment, to include a warmer interior and to provider a better customer experience.

The spokesperson said: "The store reflects our ethos on sustainability, featuring a garment collection recycling service. We also continue to stock extensive collections of womenswear, menswear, and childrenswear.”

The refurbished unit features with a number of other leading retailers within Queensgate, which include Primark, Superdry, and River Island.

The new look store is also adjacent to the destination’s £60 million leisure extension, which has added up to 80,000 sqft of experience-led floorspace, anchored by Puttstars, the innovative indoor mini-golf brand.

Catherine Lambert, Centre Director at Queensgate said: “H&M is a key retailer within our tenant mix, and this refurbishment underpins the significance of our destination to leading brands within the industry.

"As we continue to work towards evolving Queensgate’s offer, H&M’s elevated store is a great marker for what’s to come, cementing our position within the top one per cent of UK shopping destinations.”