Housebuilder lifts cheerleaders with £500 donation
Five-star housebuilder Allison Homes Central has given a youth cheerleading team in Spalding a boost by donating £500, helping them to raise funds for an upcoming competition.
Created six years ago, Empire Elite Allstars is South Lincolnshire’s only Allstar Cheer and Dance club, offering both recreational classes and a competitive programme. The group encourages a love for cheerleading and dancing amongst young people aged three to 18+, and promotes positive physical and mental health.
Next June, Empire Elite Allstars’ Under 16 team, ICONS, will be competing in Portugal after winning a bid to partake in the inaugural European Summit, an end-of-season competition bringing together athletes from all across the continent.
In preparation for the big competition, Allison Homes Central, which is building new homes in Moulton Chapel at its Chapel Gate development, has donated £500 to support the cheerleaders’ fundraising efforts.
Nikita Capes, Director at Empire Elite Allstars, said: “The team of 21 girls aged 11 – 16 have already been working hard since August, learning their new complex routine in preparation for six UK competitions before their main competition in June 2026. Whilst working hard in the gym, the girls are also busy fundraising to support the financial costs of the trip and are extremely grateful to Allison Homes for their donation and collaboration.
“As a new but growing club, it’s fantastic that our coaches’ and athletes’ efforts and talents are already earning them bids to further UK and international opportunities. At Empire, we strive for Allstar Cheerleading and Dance to support and teach young people a wide range of transferable skills such as teamwork, communication, commitment and resilience — skills that will benefit them both within the sport and in their everyday lives.
“Our international team, ICONS, have a routine this season themed around being ‘Iconic’, which celebrates individuality and promotes self-confidence. Through this theme, the athletes are encouraged to embrace their unique strengths, perform with pride, and continue building confidence both on and off the competition floor.”
To mark the donation, Allison Homes Central’s Dan Bursnall, Senior Regional Marketing Manager, visited Empire Elite Allstars at its gym in Spalding to meet the team and watch them perform.
Dan said: “It was wonderful to visit Empire Elite Allstars and watch their routine. The athletes were incredible and it was truly inspiring to see them so passionate about their sport. We are so excited to keep up to date with their progress in the run-up to the European Summit and wish them the best of luck.”
Kelly Toms, Sales and Marketing Director at Allison Homes Central, added: “We are very excited to have donated to Empire Elite Allstars and to be bringing our support to the vibrant world of cheerleading.
“Community-led sports groups like Empire are so important for local children, allowing them to improve their wellbeing, socialise with peers and discover new skills and hobbies. The cheerleaders here are all fantastic and we look forward to cheering them on next June.”
To find out more about Empire Elite Allstars, visit https://www.empireeliteallstars.co.uk/.
Chapel Gate, located on Roman Road, is a stunning collection of three, four and five bedroom homes. To learn more about the development and available homes, visit https://allison-homes.co.uk/development/chapel-gate/ or call 01406 273115.