Women's fashion retailer Vanilla prepares to open in Peterborough's Queensgate Shopping Centre
Women’s fashion brand Vanilla is planning a move into Peterborough’s Queensgate Shopping Centre.
Signage has appeared inside the centre for Vanilla as well as its brands both Blue Vanilla and Pink Vanilla; each producing clothes for different styles and generations.
The store is due to open in Queensgate’s upper mall- opposite Ann Summers- in ‘Autumn 2026.’ An exact date is still to be confirmed.
Vanilla provides two distinct brands Blue Vanilla, which is general fashion for women, and Pink Vanilla, which provides brands for younger customers.


The offering includes fashion, footwear and accessories for shoppers of all ages. The brand began opening its first stores five years ago and sells into 150 countries.
The advert states: “Vanilla Retail Group Ltd (Queensgate Peterborough) are looking for a dynamic and fast paced deputy store manager to join the store team of a brand new opening.”
There are currently ten Vanilla stores across the UK and Ireland, including Watford, Dartford, West Thurrock, Sheffield, Telford, Bury, Newcastle, Birmingham, Belfast and Dublin.