'The Meerkat Family Stand' has arrived at Peterborough United

City-based company comparethemarket.com have taken over sponsorship of the popular South Stand of the stadium. The Meerkat Family Stand is a nod to the company’s famous advertising characters.

The new branding for the stand, which holds 4,500 spectators, is set to be unveiled at the first home pre-season game against Championship side Luton Town on Tuesday, July 19.

The local firm is taking over the five-year sponsorship from the business’s holding company BGL Group.

Caroline Raines, director at comparethemarket.com, said: “We’re thrilled to unveil the Meerkat Family Stand and to continue our long-term partnership with Peterborough United Football Club. As one of the biggest employers in the area, we’re committed to making a difference to the local community and are proud to be sponsoring our local club. We wish Posh the best of luck for the season!”

Posh Commercial Manager Alex Harris said: “As a much-loved brand with its home in the heart of Peterborough, we’re delighted to partner with comparethemarket.com and rename the South Stand the ‘Meerkat Family Stand’. We look forward to continuing our partnership with comparethemarket.com who, as part of the BGL Group, have been a huge supporter of the club for many years.”