Posh to consider setting up their own live match streaming service and why Darragh is irritated by Sky broadcasting the Sunderland match live.

iFollow currently broadcast all Posh games live at a cost of £10 a match. There has been heavy criticism this season of an interrupted service and poor, biased commentaries from opposition clubs.

League One clubs Sunderland and Charlton already host their own streaming services.

Posh co-owner Darragh MacAnthony was also irritated by Sky’s decision to broadcast the big game between Posh and Sunderland live on Easter Monday (April 5, 3pm). He claims the decision will cost Posh money.

On the latest edition of his popular Hard Truth McAnthony said: “I bought the Accrington v Sunderland match recently and I have seen the Charlton broadcast and they were really good.

“Charlton have their own studio with Scott Minto presenting and excellent guests like Alan Curbishley. If iFollow doesn’t get its act together this could be the way forward for us. I know Randy (Posh co-owner Stewart Thompson) wants to do some pilot programmes.

“We don’t make much from iFollow anyway, but we would have made plenty for the Sunderland game if it wasn’t on television. “My financial man at the club says we would have made more from iFollow than Sky because of the number of Sunderland fans who would have bought the game.”

At the end of February Posh were averaging 2,200 paid viewers on iFollow for home matches and 1,250 for away matches. They were the eighth highest numbers in League One.

The most watched Posh home game was the 3-0 win over MK Dons in January (2,500) and the least watched match was the 4-1 success over Rochdale in December (1,200), although fans were allowed into the Weston Homes Stadium to watch that match live.

The most watched away game was the 1-0 win at Ipswich Town, also in January, which attracted 1,800 viewers, but just 1,050 viewers watched the 2-1 defeat at AFC Wimbledon at the start of December, the lowest number of the season.