New Stagecoach campaign to celebrate Peterborough and Cambridgeshire bus passengers

Stagecoach East has announced it is launching a new community-inspired campaign to celebrate local passengers and spotlight their role within their communities.

By Joel Lamy
Saturday, 26th June 2021, 12:46 pm

Bus users from Cambridgeshire, Peterborough and Bedfordshire are invited to apply to take part in the ‘Because of the Bus’ campaign.

Successful applicants will take part in a video and photography shoot and receive a £100 John Lewis voucher as well as three months of free bus travel on any of Stagecoach East’s services.

Darren Roe, managing director of Stagecoach East, said: “We often receive letters or comments from customers explaining the positive difference bus travel makes to them in their everyday lives, and the ‘Because of the Bus’ campaign aims to bring our customers’ stories to life.

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A Stagecoach bus in Peterborough

“Our customers are at the heart of our business and so it makes sense to celebrate them in our new region wide advertising campaign.”

People wishing to apply are asked to provide a short video of themselves, taken on their phone or tablet, explaining the positive difference bus travel makes to their everyday life.

The closing date for entries is July 11.