Peterborough-based labels firm is digging deep to help supply safe drinking water

Specialist labels maker AA Labels, based in Wainman Road, Woodston, has installed a water treatment plant in Lahore, in the Punjab province of Pakistan, where the firm has its design team.

The £7,500 project makes clean drinking water freely available to local families 24 hours a day.

The work involved drilling 500 feet through bedrock to the water table and installing a filtration system and 10,000-litre dispensing tank to supply water to four collection points.

It has been funded by the Medicaid Action charity which was set up in the UK by AA Labels’ owner, Sohail Sethi, who was born in the UK but spent part his early life in Lahore.

He said demand had soon exceeded expectations with 140,000 litres of water per week and rising currently being collected by residents.

He added: “The installation has been completed at the right time, as access to clean water will also make handwashing easier and help to reduce the spread of coronavirus in the local area.

“Water is not always piped to properties, requiring people to walk considerable distances to collect often unclean water from government installed stand-pipes.”

AA Labels, which was created 14 years ago and has 50 staff, designs, produces and prints labels for every major market and industry sector throughout Europe and further afield with customers in Canada, Argentina, America, Australia and Hong Kong.

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