New era for Bourne luxury hamper firm after sale

Hay Hampers, based in Roman Bank, has been bought for an undisclosed amount to the Moguntia Food Group.

The sale comes after Hay Hampers, which was founded in the 1980s, had enjoyed its best financial year with 100,000 hampers sold and despatched all over the world.

Its owners Gabriele Da Re and Elisabeth Och will stay to help during transition after which they will seek other opportunities.

Hay Hampers creates gift hampers filled with premium gourmet food and wine products from artisan producers in the UK and Europe.

Managing director Gabriele Da Re said: “We are delighted to announce this deal which we believe creates the next phase in Hay Hampers’ positive trajectory as it will open new business opportunities and markets.”

Director Elisabeth Och said: “For a family-run business such as Hay Hampers, it’s all about people.

“It’s our people who have made the biggest difference even in the most challenging times during lockdown.

“To all our colleagues at Hay Hampers goes our deepest appreciation and thanks for their hard work and the goals achieved in the last years together.”

Paul Yeates, chief executive of Moguntia in the Uk, said: “The acquisition achieves our strategic objective of building and developing our e-commerce/on line presence in this growing channel.

“We intend to build on the excellent work that Gabriele and Elisabeth have done and look forward to welcoming all the Hay Hampers’ colleagues to the Moguntia family”

Moguntia Food Group, which is a fourth generation family business with headquarters in Switzerland, has a base in Market Harborough and operates in various channels and sectors in the food industry with large manufacturing sites in Germany, Austria, Switzerland, UK and is present in 23 countries.