Iceland Food Warehouse opens in Peterborough with 30 new jobs

The new supermarket at the former Toys R Us store off Bourges Boulevard opened its doors on Tuesday, creating 30 new jobs.

It will be joined by an outlet from budget retailer Home Bargains on January 23, 2021.

Iceland’s Food Warehouses are bigger than its traditional stores and allow customers to buy products in bulk. It currently has one open at Ortongate Shopping Centre.

Home Bargains is the trading name of TJ Morris which owns the freehold of the former Toys R Us store.

Toys r Us fell into administration in February 2018, and 14 months later the derelict store was ravaged by a huge blaze.

Shortly before the fire Home Bargains had submitted its own plans for a discount shop at the premises off Bourges Boulevard, with a deal later agreed for Iceland to move in as well, creating dozens of new jobs.

Food Warehouse also a number of exclusive partnerships with brands including Slimming World, TGI Fridays and Greggs.

During the first week of opening customers will have the opportunity to win money off vouchers when they shop in store, plus other giveaways.

Launched five years ago, Food Warehouse now has more than 130 stores across Britain.

Speaking about the new Peterborough store, Kristian Barrett, operations director for Food Warehouse, said: “We’re delighted to have opened our new store in Peterborough. The Food Warehouse is an innovative store format, responding to the changing needs of shoppers by offering amazing bulk-buy deals and homeware offers alongside a fantastic range of frozen, fresh and chilled foods.”

Store manager Stacey Holland said: “Our opening day has been a great success and the whole team has really enjoyed meeting people from our local community.”

The store’s opening hours are Monday to Saturday, 8am to 8pm, and Sunday from 10am to 4pm.