Husband and wife team behind Peterborough's MyBaby retail store prepare for new arrival

The owners of baby goods shop in Peterborough are expanding with the opening of a second store.

Buoyed by the success of their existing store Mybaby near the Blue Diamond Home and Garden Centre, in Eye Road, husband and wife team Alex and Natalie Harper have launched a separate outlet in Cambridge.

Natalie said: “We have been overwhelmed by customers supporting our business at the Peterborough PE1 store not only locally- but those travelling specifically to visit us.

“We decided that as many customers travel from around the Cambridge area, it just made sense to branch out to that area.

She said: “We have taken on additional staff members at our Peterborough branch- as well as having various roles available at the new Cambridge store.”

Natalie said that the retail park has been thriving since Blue Diamond took over just weeks ago.

She said: “There is greater footfall and increased sales for ourselves too.

“We are very excited to start our new venture and to be able to expand our brand out of the local area.

We would like to thank all of our customers old and new for their support of our family business.

And she added: “We will be having a promotion in our Peterborough store towards the end of June to celebrate the opening of the Cambridge store and will have lots of special offers, goodie bags, and a giveaway too.”

Mybaby sell a range of products and brands from prams and strollers to cots, cribs and nursery furniture as well as bonnets, teethers, rattles, changing bags and strollers from a range of top brands such as Icklebubba and iCandy.

One of the reasons the couple chose to set up the business was to fill the gap left by the disappearance from the city of long established retailers such as Kiddicare, Mothercare and John Lewis.