Police and fire services have been called to Queensgate shopping centre in Peterborough city centre following a fire in a clothing store.
Several fire engines are on scene, and a number of fire crews have entered the centre.
A spokesman for Cambridgeshire Fire and Rescue Service said: “Crews were called to a fire in a clothing store at Queensgate at 3.55pm.
“An item of clothing had been on fire but was out on arrival. The cause of the fire is not yet known.”