18 self-service checkouts are key feature of Primark store revamp in Queensgate Shopping Centre

The refurbishment of the clothing store, which took eight weeks to complete, offers what managers say is a modern new layout, particularly in the self service area.

The store now offers 18 self-checkouts across both floors alongside served tills.

A spokesperson said: "This means customers can choose how they want to pay for their purchases, making the payments process faster, simpler, and even cutting down on queues during peak shopping times.

“The modern layout means customers can browse on-trend fashion, holiday essentials, beauty favourites and stylish home touches at affordable prices.”

Primark employs 123 staff at its city store, five of whom have worked in the store since its doors first opened in 2012, and it occupies 38,000 square feet offering women’s, men’s and kids clothing and accessories, as well as beauty and Home, which are also available through its Click & Collect service.

Store manager Scott Wymer said: “Our upgraded store looks fantastic, and I am incredibly grateful for the investment which is going to have such a positive impact on both our customer and colleague experience.

"Thank you to our customers who have been so patient with us during this refit and a massive thank you to all the colleagues who have worked hard to make this possible.

"We’re looking forward to having an even more positive impact on the local community and are excited for our future in Peterborough.”

Craig Daniels, area manager, said: “We’re excited to welcome more local customers back to our newly refitted Peterborough store.”

Catherine Lambert, Queensgate’s centre director, said: “It’s fantastic to see Primark unveil its newly refurbished store here at Queensgate.

"This significant investment not only enhances the in-store experience for our visitors, but also reinforces Primark’s ongoing commitment to Peterborough and the city centre.

“The refreshed layout and continued focus on value and accessibility make this an even stronger offer for our shoppers.

“We’re also seeing positive momentum across the centre, with footfall continuing to strengthen following the arrival of more than 15 new retailers over the past year.

"Primark’s investment further builds on this growth and reflects the increasing confidence we’re seeing in Peterborough as a city for long-term investment and job creation.