Cambridgeshire Fire and Rescue Service is inviting Peterborough residents to share their views to help the service to remove potential barriers to recruitment from the city’s diverse communities.

The project aims to better understand the career aspirations and perceptions of people – in an aim to create a more inclusive and diverse workforce for the future.

The feedback gathered will help the service improve how it engages with and recruits from all local communities, going forward.

Deputy Chief Fire Officer Jon Anderson said: "Hearing directly from our communities is essential. A career with us can be incredibly rewarding and we want to help more people understand what career opportunities are available to them.

placeholder image — Cambridgeshire Fire and Rescue.

“This is a unique opportunity for residents to have their voices heard and play a direct role in shaping a fire service that truly reflects the public we serve. Your perspective is incredibly important to us."

Participants are being sought for a 90-minute focus group, which will discuss topics including views on different careers, what makes a job attractive, and perceptions of Cambridgeshire Fire and Rescue Service. Anyone interested in taking part is encouraged to find out more register their interest by completing a short online form by Sunday 16th November 2025: www.surveymonkey.com/r/CFRS-FocusGroup

Spaces for the focus group are limited to ensure a productive discussion. As a thank you for their time and valuable contribution, all selected participants will receive a £50 shopping voucher.