Pub withdraws 'sexist' beer and pump clip from Cambridgeshire brewery after Twitter storm

The row centres on the bar clip used by Wisbech based Elgoods Brewery to advertise Beer 'Goggles'.

The clip has a photo of a haggard old woman on it and when rotated shows another image of a younger looking woman.

The beer is served in pubs nationwide, but the row erupted after being posted on twitter in Sussex.

WikiSussexPubs - which posts guides to pubs across Sussex - posted a picture of the clip on Twitter with the message “Elgood Brewery’s ‘Beer Goggles’. A great pint, and just the best pump clip I have seen in ages!”

In response to the tweet several people criticised the clip claiming it was ‘something that belonged in the 70s’.

@The AleLady said: "I was hoping the fact us ladies were tagged in on this tweet meant it was sarcastic. This pump clip belongs in the 70s alongside the likes of Benny Hill."

While award winning journalist and beer taster Melissa Cole told her 32,000 followers it was "sexist nonsense IMO"

The Kings Arms in Horsham later released a statement saying it was removing both the beer and the clip from its bar.

It said: “We notice that a pump clip on show in our pub seems to have caused upset. Our interests lie in selling good beer to all with cheer, as long as you’re between 18 and 118 you’re welcome. This pump clip or beer will not feature on our bar again!”

A spokesman for Elgoods Brewery said: “This is a beer, and pump clip, that we have sold nationwide in both 2017 and 2018 and it has been well received in trade.

“The pump clip and name is based on an old, traditional image (somewhat older than the 1970s!) and is meant to be, and is generally accepted as, a little bit of fun.

“We are a very old family brewery, owned and run by three sisters and would not seek to intentionally offend people although it is always possible to do so inadvertently.”