New managing director named for Peterborough-based white goods maker Whirlpool

​A new boss has been appointed to Peterborough-based white good manufacturer Whirlpool.

​Industry veteran James Goldsmith has been named as managing director, UK and Ireland, for Whirlpool UK Appliances, which operates under brands such as Hotpoint and Indesit.

Mr Goldsmith has worked for Whirlpool in various roles of seniority for more than 25 years and brings a wealth of knowledge and experience of the domestic appliance industry to his new position.

Whirlpool employs more than 1,000 people at its offices and factory in Morley Way, Peterborough.

Mr Goldsmith, who started his career at Indesit, said: “I’m extremely proud to return to the UK and embark on a new challenge with the company.

"I look forward to applying the knowledge and experience that I have acquired throughout my career to build upon and further strengthen our retail relationships, drive our brands and services forward and nurture even more collaborative and engaged teamwork moving forward together.”

Mr Goldsmith’s previous roles have included time in Italy and his previous responsibilities included both the marketing director and the commercial director roles.

In 2016 he moved to KitchenAid EMEA based in Belgium where the business doubled over his period as general manager for the region.

Mr Goldsmith’s appointment comes shortly after the company averted a strike over pay among staff in the Peterborough parts factory. An agreed pay deal is expected to help raise skill levels.”