New home sales company for Peterborough housing association aims to help people afford their own home

Peterborough housing association Accent has launched Homemade Homes which forms part of its plans to build hundreds of new homes.

The association plans to help many more people who would otherwise struggle to get on the property ladder, particularly in areas where property prices are high and potential home buyers need big deposits.

Sales director Rob Bloom is managing the Homemade Homes brand for Accent. He said: “With our home ownership options, people have a real chance to own a home close to family, friends and work that they may otherwise not be able to afford.

“With Homemade, we will promote shared ownership as a real housing choice. Many people may never have considered shared ownership, but we want to show how it can be a real alternative for those who cannot afford to buy a home on the open market, but are not in enough ‘need’ to be considered for social rented housing.”

Accent’s executive director of development & growth, Sarah Ireland, said: “We are committed to helping to fix the housing crisis that we sadly have in so many parts of the country, including Peterborough.

"We are building new homes that are affordable because they can be in such short supply and, in some areas, almost impossible to afford without a Help to Buy scheme such as shared ownership. But Accent is also equally committed to improving its existing homes.

"We have over 4,500 across Peterborough and the surrounding local authority areas which will benefit from our future development and growth plans and the reinvestment of surpluses generated from our home sales.”

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