Jewellers H Samuel hope new look store at Peterborough's Serpentine Green will be a gem for shoppers

​A jeweller is hoping its new look store in Peterborough will be a sparkling success with shoppers.

​H Samuel has just opened the doors of its newest store in the Serpentine Green Shopping Centre, in Hampton.

Managers say the store has an array of features to improve and enhance customers’ shopping experience.

These include a fresh, bright and modern interior, new diamond, jewellery and watch displays and a Perfect Piercing Studio, where customers can style their own look from an extensive earring collection.

Yasmin Dalby, store manager, said: “We wanted our Peterborough customers to feel right at home from the moment they enter our store.

“We’re here to help them celebrate the special moments in their lives and we’re also a destination for fashion lovers to discover the latest jewellery looks and trends so we really wanted to bring this to life in our store.

“We’re really excited and hope our customers will love our makeover.”

To celebrate the opening of the new look store, from September 27 to September 29, H Samuel is inviting shoppers to join them for a glass of bubbly and a special weekend of giveaways, money-off vouchers and the chance to win a £1,000 gift card.

The new H Samuel Peterborough is part of a multi million pound store investment programme by parent company Signet Jewelers UK and Ireland.

Neil Old, managing director, said: ”This significant investment underscores our dedication to local high streets and shopping centres across the country.

“We believe that a vibrant retail sector is a vital part of a thriving community and we hope our refurbished stores will be warmly welcomed by local shoppers.”