Jeweller sparkles with new £1.5 million store in Peterborough's Queensgate Shopping Centre

Jewellery and watch retailer Beaverbrooks has completed a £1.5 million investment to make its store in Peterborough’s Queensgate Shopping Centre bigger and better than before.

Beaverbrooks, which has been in the city for 23 years, has relocated to a new outlet with five times more floorspace and featuring a modern refit complete with a new TAG Heuer boutique

Offering 4,324 square feet of retail space – up on its previous 820 square feet - the new outlet features a wide selection of luxury and designer watch brands and dedicated areas for RADO, Tissot and Beaverbrooks Diamonds and Weddings.

The expansion of the retail location has created four extra jobs.

Sam Jones, store manager, said: “We’re proud to have been part of shoppers’ special occasions for the past 23 years, and our latest relocation and refurbishment marks the next part of our journey.

"We can’t wait to share more celebrations with customers – both old and new – and cement our position as Peterborough’s destination for diamonds and watches.”

Anna Blackburn, Managing Director at Beaverbrooks, said: “This investment into the future of Beaverbrooks and Peterborough is very exciting for us.

"The Peterborough store – which is five times bigger than our previous location – marks our fourth refit of the year, with a further two planned before Christmas.

"We are continually investing where there’s opportunity and driving value for the business to safeguard the future of the company.

“We are pleased to continue to position our Peterborough store as a destination for diamonds and watches – particularly with the addition of a new TAG Heuer boutique and dedicated areas for Beaverbrooks Diamond and Weddings, and RADO and Tissot watches.

“We’re confident the refurbished store will be popular with customers – both new and returning – and we look forward to continuing to provide exceptional levels of customer service while showcasing our expertise and passion for watches, fine jewellery and diamonds.”

A spokesperson for the Queensgate Shopping Centre said: "We’re excited to see Beaverbrooks upgrade their store, bringing a fresh and elevated shopping experience to our visitors.

"As we gear up for the festive season, this upgrade is part of a series of exciting developments, with more brands and enhancements coming to the centre ahead of Christmas."