IN PICTURES: Fashion retailer Vanilla opens new store in Peterborough’s Queensgate Shopping Centre

The women’s clothing chain has opened the new store on the centre’s upper mall.

The new store brings together Pink Vanilla, with its trend-led fashion aimed at Gen Z shoppers, and Blue Vanilla, offering stylish day-to-night pieces for a wider audience.

The opening strengthens Queensgate’s growing fashion line-up, joining names including H&M, River Island, Frasers and Sports Direct, and follows continued investment from major brands across the centre.

Catherine Lambert, centre director at Queensgate, said: “It’s fantastic to see Vanilla open at Queensgate and the response from shoppers has been brilliant.

"Vanilla is a great addition to our fashion offer and another sign of the continued confidence and investment we’re seeing at Queensgate.

She said: “Bringing a regional first to Peterborough is a real win for the city and gives our customers even more choice.”