'Every child deserves to feel the magic of Christmas'

The unbelievable kindness of Peterborough people means that more than 900 children will receive a present at a very special festive event in the city centre this month.

But organisers behind the mammoth present collection and giveaway mission are hoping to reach the magical 1,000 barrier – and there is still time for parents to sign their young ones up.

The deadline for registrations is December 14.

The operation is the latest huge community project organised by the city based Zi Foundation, which staged the successful European Culture Festival at Stanley Park in September.

Just some of the gift donations which will help make Christmas Magic this yearplaceholder image
Just some of the gift donations which will help make Christmas Magic this year

Since the launch of the appeal last month, hundreds of people across Peterborough have come forward to drop off toys and gifts to help make Christmas a little more special for those less fortunate and families who may simply be struggling to afford presents this year.

And more than 900 children have been registered to receive a gift.

Gintare Karinauskaite, from Kaimas Lithuanian restaurant, on Lincoln Road, which was one of the drop-off points for presents, said: “As one of the organisers, I am deeply grateful for the generous support we have already received from so many families, businesses, and kind-hearted people.

"I am truly happy and proud to be part of the Zi Foundation team, bringing hope and joy to children this Christmas.”

Just some of the gift donations which will help make Christmas Magic this yearplaceholder image
Just some of the gift donations which will help make Christmas Magic this year

And Ivelina Banyalieva, from the Pearl Hotel on Lincoln Road, another driving force behind the heart-warming endeavour, said: “We have heard from so many parents who are struggling, and it has been heartbreaking at times.

"This initiative began simply from wanting to help - and it has grown into something far bigger than we ever imagined.

"Every donation, every message, every shared post has made a difference. To everyone supporting us: thank you. You are giving children a reason to smile and giving families a moment of relief and joy at a time they need it most.”

Founder Zillur Hussain MBE, added: At Zi Foundation, we believe every child deserves to feel the magic of Christmas. This project is all about bringing smiles, comfort, and a little hope to families who are finding things difficult this year.

Just some of the gift donations which will help make Christmas Magic this yearplaceholder image
Just some of the gift donations which will help make Christmas Magic this year

"The kindness shown by the people of Peterborough has been incredible, and it is truly touching to see our community come together to help so many children feel special this Christmas.”

To find out more and to register a child to receive a gift, visit https://zifoundation.co.uk/1000-christmas-presents-give-away by December 14.

Thanks to the support of Reverend Michelle Dalliston, St John’s Church in the city centre, will host a magical festive gathering on December 20 with snacks and refreshments – where children will be entertained while they wait to meet Santa and receive their gift.

News you can trust since 1948
Follow us
© 2026 Iconic Media Group Ltd. All rights reserved.Cookie SettingsTerms and ConditionsPrivacy notice