Entrepreneur sells Peterborough company after 18 years to build hi-tech enterprise

Nigel Gittins, who founded Webroster, in Oxney Road, in Eastern Industry, 18 years ago, has created NDG Artificial Intelligence (NDGAI).

He says the new company, which has a team of about eight, will specialise in artificial intelligent technology that can add significant value to scheduling software designed for the workplace.

Webroster, which Mr Gittins sold earlier this year, developed new ways to harness advanced technology allowing agencies providing care at home to ensure they used staff and resources in the most cost effective ways.

Mr Gittins said: “Our mission is to deliver industry pioneering technologies to enhance our partners’ software.

“They deserve reliable, fast and efficient software to empower them to deliver the highest standard of services to their clients.”

Key to the new enterprise is an innovative artificially intelligent algorithm, OptifAI. It can automate a workplace scheduling process and can also instantly increase performance and profitability.

Mr Gittins said: “OptifAI is a game-changer and this is just the beginning of a new chapter. I’ve hand-picked exceptional people with the same vision and values as me to guarantee NDGAI will achieve extraordinary things.

“They have done just that, at a time when the world was in crisis and many businesses ceased trading, my team has powered through and created a company and a product of which to be proud.”

Emma Culley, managing director at Rest Assured Homecare (UK), in Wisbech, said: “OptifAI was instrumental in the management of care services in the first six to eight weeks of the Covid-19 pandemic.

“To be able to amend the schedules easily and quickly, when we had multiple people calling in sick, or isolating, was paramount and invaluable. I’m not sure how we would have coped without it.”