Peterborough makes Top 50 list as city sees impressive growth in casual dining restaurant scene

Peterborough has 11 branded casual dining restaurants, 36% of which opened in the last three years. This puts Peterborough in the top 50 towns in terms of casual dining growth stories, placing 43rd on the list.

According to Savills ‘Casual Dining in the UK’ report, London’s West End has seen the greatest growth in casual dining brands over the past three years, followed by the City of London, Manchester, Leeds, Liverpool and Aberdeen.

The report ranks the top 50 towns based on the growth in brands since the end of 2012 and also the total supply of casual dining restaurants. These top four locations that have seen the most growth in the past three years are also the top four places with the highest supply of brands, with Birmingham and Glasgow taking fifth and sixth place respectively in terms of overall supply.

Tom Whittington, research director at Savills, said: “It’s not a surprise to have London at the top of the rankings, but the reality of today’s eating out market is that beyond the M25, there are more expansion opportunities for leading branded operators.”

The research shows that gradual change in food culture, particularly since the recession, means consumers are eating out more and this is creating new opportunities for further casual dining growth across the UK. In the report the five formats that are expected to be most successful over the next five years are premium fast food, all day and flexible formats, street food and pop ups, premium casual dining and third party delivery services.