Hundreds of people queued to be the first people through the doors at the new MINISO store, which opened at noon, with the line snaking past Primark and out of the Queensgate into St John’s Square.
One person told the Peterborough Telegraph that they had joined the queue at 9am to make sure they were at the front of the line. Others said they had missed work to see what the new shop had to offer.
The first 200 people spending at least £5 were given free goodie bags.
The store showcases MINISO’s signature mix of Vinyl Plush, blind boxes, adorable plushies, beauty essentials, high-quality toys, stationery, and tasty treats, all thoughtfully designed to combine style, quality, and affordability.
Saad Usman, Chief Operating Officer at MINISO UK, said: “Opening at Queensgate allows us to connect with the Peterborough community in a really exciting way. We’re bringing a vibrant, playful shopping experience where customers of all ages can discover fun, creativity, and everyday inspiration in one place. We can’t wait to welcome you!”
Catherine Lambert, Centre Director at Queensgate Shopping Centre, added: “We’re absolutely thrilled to welcome MINISO to Queensgate. It’s a brand that perfectly complements our growing retail mix and brings something truly unique and joyful to the centre. The store’s playful design and irresistible range will no doubt capture the hearts of shoppers of all ages, just in time for the festive season.”
