Aldi has promised a new look when one of its Peterborough stores reopens this week

A spokesman said the store will reopen to customers from 8am and a more customer-focused layout with wider aisles allows for the products customers know and love to be found more easily, whilst browsing new ranges has been introduced in the 1,254 sqm store.

The transformation is part of Aldi’s £300m investment into further improving its stores and services across the UK, and is based on feedback from more than 50,000 customers. The Project Fresh renovations have been ongoing since 2018.

The chain said the new-look store offers increased space, dedicated to fresh British meat and fish, as well popular Lacura health and beauty products, award winning beers, wines and spirits, famous Mamia babycare products, and a new and improved Food to Go section, offering a choice of fresh salads, sandwiches and sushi for busy customers.

The format has been created to make shopping easier for Hampton customers and the new-look store will now have wider aisles and clearer signs to make shopping effortless. Fresh bread and cakes have been moved to the last aisle preventing them getting squashed under customers’ shopping and the store will now offer new, easy to browse freezers.

The store employs 40 members of the local community to boost the town’s economy.

Aldi said customers visiting the store can take advantage of its Specialbuys, which are available every Thursday and Sunday.

It also said that during opening week, the store will be offering a wide range of DIY essentials, including a 25-piece tool set for £19.99, a 20v cordless rotary hammer drill skin for £30 and a 300W multifunction tool for £19.99.

Aldi Store Manager Giovanni Petrucci said: “The store is looking fantastic, and we can’t wait to welcome our loyal customers back so they can see it for themselves. We’re committed to making sure that the shopping experience each customer enjoys in our stores is on a par with the products and services they’re used to.

“Customers will notice a few small changes throughout the store to further align with social distancing guidelines, ensuring we keep our community safe, and we thank you for the co-operation in ensuring the safety of both our colleagues and customers”.

The store, which has 77 car parking spaces, is located on Brickburn Close, Hampton, Peterborough, PE7 8NZ and will be open:

Monday to Saturday: 8am–10pm

Sunday: 10am–4pm