The future of the Peterborough Heritage Festival is secure for the next three years after a city firm came to its rescue.
Perkins Engines Company Limited, which was founded in Peterborough in 1932, has agreed to sponsor the festival after a funding cut left its future in doubt.
Vivacity, which runs the festival, is set to receive over £700,000 a year less from cash-strapped Peterborough City Council to run the city’s cultural and sports services.
The funding blow led Vivacity to claim that the Heritage Festival and other events could be threatened, or forced to run a reduced service.
Record numbers attended the festival last year with more than 30,000 people flocking to the city centre over two days in June.
Discussing the new partnership, revealed today, chief executive of Vivacity Kevin Tighe said: “We’re thrilled with the support from Perkins which means one of Peterborough’s most popular events will be bigger and better.
“The Heritage Festival brings the city’s rich history to life, appeals to all ages and brings thousands of visitors into the city centre.”
Adrian Talbot, marketing centre of excellence manager at Perkins, said: “The Heritage Festival is one of the highlights in the city’s cultural calendar and we are pleased to be once again partnering with Vivacity, to ensure its success.
“The Heritage Festival is key in showcasing Peterborough as a vibrant city.”