Season ticket holders will gain a cash bonus whenever Peterborough United score a home goal in League One this season.
Starting with the Boxing Day fixture against Chesterfield at the ABAX Stadium, season ticket holders will earn 10p in club loyalty cash for every goal Posh score.
Season ticket holders must be in attendance to be rewarded.
A club spokesman said: “The scheme has been launched to reward our amazing season ticket holders for their continued support and with Posh still the country’s top goalscorers, it could prove to be very lucrative. Club cash will be awarded within 14 days of the fixture being played.”
Posh are currently selling ‘half-season tickets’ and purchasers will benefit from the new initiative.