Students from The King’s School in Peterborough have beaten off competition from schools and colleges across the region to be crowned winner of the Subway® brand’s Design a Sub competition.
The annual challenge – now in its eighth year - run by the Subway® brand asks budding young entrepreneurs from schools and colleges across Hertfordshire, Essex, Buckinghamshire, Cambridgeshire, Norfolk, Northamptonshire, Suffolk and Bedfordshire to come up with their own design and marketing campaign for a brand new 6-inch Sub or flatbread.
The city team came up with a Sub called the Sweet ‘n’ Spice and alongside five other teams that were shortlisted, they pitched their marketing and advertising campaign to a panel of Subway® experts on February 1 at Cambridge University. The winning team consists of Isabel Collins, Harry Fletcher, Twiza Mutambo and Mirae Unalkat who are all studying business .
Their winning Sub design, which consists of Italian bread, chicken strips, sweet chilli sauce, jalapenos, peppers, tomatoes and lettuce will be brought to life in over 200 Subway® stores across Anglia in April, and the team has also bagged themselves £1,000 worth of Amazon vouchers.
Harry Fletcher said: “We’ve really enjoyed the competition, from start to finish. It was great to put the business skills we have been learning into practice with a brand that we all know and love. It’s been a brilliant learning experience; pitching in front of the panel from the Subway® brand was really nerve-racking, but such great preparation for the future.”
Subway® brand entrepreneur, Bob Moodliar, who chaired the judging panel, commented: “The team from The King’s School really impressed us with both their Sub design and campaign ideas.”