Peterborough council worker Nurun hoping to become The Apprentice

The Apprentice candidate  Nurun Ahmed   Photo: Jim Marks/BBC/PA Wire
The Apprentice candidate Nurun Ahmed Photo: Jim Marks/BBC/PA Wire
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A busy Peterborough City Council officer is among the 20 fast-talking candidates poised to battle it out to become Lord Sugar’s Apprentice starting tonight (14 October).

Thirty-six year old Nurun Ahmed will be going all out to impress the no-nonsense business tycoon when series 10 of the BBC’s The Apprentice gets underway this week.

Nurun is described as a full-time marketing officer for Peterborough City Council and also a fashion retailer.

She will clearly be looking to show she has the energy and drive to succeed in the highest echelons of business and avoid being on the receiving end of Lord Sugar’s dreaded “you’re fired” judgement.

Not content with a full-time job with the council, Nurun runs three other businesses.

She says that she is thoughtful, considerate and a multi-tasker.

She says that her proudest business achievement is setting up three small businesses within 18 months.

And Nurun added: “I’m the type of person that doesn’t take five hours to do one job.

“I do 20 jobs in five hours.”

These are the 20 candidates hoping to land Lord Sugar’s backing - and avoid a sacking - as they compete in the new series of The Apprentice.

But the prize is a big one.

Candidates must seek to demonstrate their commercial insight and business sense to stay out of the firing line.

If they can do that then there is a £250,000 investment at stake and the chance to go into a business partnership with Lord Sugar.

Each week the budding entrepreneurs will be divided into two teams - led by designated Project Managers - that lock horns under the watchful eyes of Lord Sugar’s advisers Karren Brady and Nick Hewer.

After completing each task both teams return to the boardroom to discuss their inspirational or calamitous experiences and discover which side has triumphed.

The Apprentice starts on BBC2 on Tuesday, 14 October at 9pm.

Factfile: Peterborough reality TV

Peterborough has been a hotbed for stars of reality TV shows over the years.

Perhaps the best known is former Jack Hunt School pupil Aston Merrygold who shot to fame as one quarter of boy band JLS.

Although JLS, which stood for Jack the Lad Swing, were runners-up in ITV’s hit show X-Factor in 2008, the group went on to have huge chart success and won numerous music industry awards.

The four announced they were to split up last year.

Olympic bronze medal gymnast Louis Smith won BBC1’s Strictly Come Dancing with professional dance partner Flavia Cacace in 2012.

Craig Saggers got through to the live shows of the X-Factor in 2012 with Diva Fever but was eliminated in the first week.


From Thornton on Thursday: No chance for Nurun

Good luck to city council marketing officer Nurun Ahmed as she takes part in this year’s The Apprentice.

It’s a programme I love and the “Peterborough angle” will add spice to the (Lord) Sugar show.

Sadly, I don’t think Nurun has much chance as in her own pre-show blurb she describes herself as ‘considerate and thoughtful’.

As regular viewers will know she should have said “I am the Boadicea of business and I will sell my own children to make a sale” or something along those lines.

A colleague at Telegraph Towers harrumphed: “I can’t watch it, all the candidates are so annoying.”

He’s clearly a man who has never discovered the joys of shouting at thetelly in the privacy of your own home.