Swinging Thirties theme to launch of new Westgate Arcade in Peterborough’s Queensgate shopping centre

The new-look Westgate Arcade
The new-look Westgate Arcade
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Everyone is invited to celebrate the grand launch of the new Westgate Arcade in Queensgate shopping centre this October.

Saturday, October 3 marks the official launch date of the newly refurbished Westgate Arcade – and the theme is the swinging Thirties – a fitting tribute to when the Arcade first opened.

Expect a vintage extravaganza of swing music, dancing the foxtrot, cloche hats and plenty of art deco as Westgate celebrates its past and looks to its glorious new future.

The event, which is taking place between noon and 4pm, will bring customers a real mix of Thirties glamour and a flavour of today’s new look arcade for all to enjoy.

Customers can expect a swing dance troupe strutting their stuff to the tune of an authentic swing band.

There will be a pop-up bar and fun competitions – try your luck for the chance to win amazing discounts and prizes.

The Mayor of Peterborough, Councillor John Peach, will cut the red ribbon and officially declare the refurbished arcade open, and a whole host of VIP guests will be there to soak up the atmosphere.

A free photo booth will be available to provide mementos of the event.

There will also be a vintage photography display, with photographs and memories of the arcade throughout history on display throughout the day.

Mark Broadhead, centre director at Queensgate, said: “The arcade is such an important part of Queensgate and the refurbishment is an exciting start to all the changes going on at the centre.

“We are all thrilled with how good it looks, so it was important to really launch it with a bang.

“The event is set to be a real spectacle and I for one can’t wait. I would like to extend my particular thanks to the Mayor, Councillor John Peach, for getting involved with this exciting day.”

The Westgate Arcade was built in the mid-1930s to provide a vital link between Cumbergate and Westgate.

The first tenant was the butchers, as that was in place before the arcade was even built.

Frank Brothers’ was in place for over 130 years prior to its closure in 2014, when the unit was taken over by local butchers Grasmere Farm.

Cindy Lynch, manager at Grasmere Farm, said: “As tenants in the oldest unit in the arcade, we think the refurbishment looks great and the launch will be a great way to show it off.

“Looking back to the history of Westgate and also looking forward toward the modern new look will be a really good mix and help show off how far the arcade has come over the years.”

The works on the arcade began in May this year following extensive investment to revamp it with a new look.

The refurbishment included the installation of a new lighting scheme which utilises low energy and LED lighting,

There has also been the replacement of the terracotta ceiling and brown shop fronts with a slate blue colour palette, new signage, tiling and fascias.

The Westgate Arcade launch event is free to attend.