New senior appointment at Peterborough-based price comparison website

Jesper With-Fogstrup, the new COO at
Jesper With-Fogstrup, the new COO at
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Insurance comparison website has appointed a new chief operating officer

The firm, which is part of the Peterborough-based insurance giant BGL Group, has recruited Jesper With-Fogstrup to the newly created role of chief operating officer.

He arrives from hotel reservations website where he was chief executive.

He will oversee product management, user experience, commercial partnerships and customer contact operations.

Denmark-born Mr With-Fogstrup brings a wealth of expertise and insight in strategy, product management, customer relationship management and sales operations.

Before he joined, he spent 10 years at Gullivers Travel Associates, working his way up to the role of senior vice-president, global hotel sourcing.

He has an Executive MBA from the London Business School.

Paul Galligan, managing director of, said: “Jesper is a superb addition to the comparethemarket team and the wider BGL Group.

“His experience and vision will be extremely valuable in helping us to deliver the best possible service to our customers.”

Mr With-Fogstrup said: “I am delighted to join an extremely talented and successful group of people at

“We are on the quest to shape the future of price comparison by continuing to make it easy and fast for consumers to find the best deal across a range of products.”