New hi-tech makeover for fast food restaurant in Peterborough

McDonald's harness the power of digital to transform its restaurants.
McDonald's harness the power of digital to transform its restaurants.
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McDonald’s restaurant in Peterborough’s Queensgate shopping centre has been given a “digital” makeover.

Bosses say the changes focus on providing customers with more choice about how they order and pay for their meals.

Technology has a huge role to play in all walks of life including our customers’ eating out experience.

Martin Cuthbert, Peterborough franchisee

A new feature will be state-of-the-art, self-order kiosks.

Here customers will be able to browse the entire menu and check out the nutritional information of each meal at the same time.

Once customers have completed their order, they pay swiftly by card or contactless, and then go straight to a designated area of the counter to pick up their order.

In the kitchens, new lay-outs and increased technology means McDonald’s iconic products will be made specially to order for customers, with every burger and wrap being freshly prepared.

And to complete the digital transformation, free to use tablets have been installed at some tables for customers who want to check their newsfeed and emails or play the latest games.

The restaurant redesigns also include a new décor to create an enjoyable space for everyone to enjoy.

Peterborough franchisee Martin Cuthbert, who owns nine restaurants across Cambridgeshire, Lincolnshire and Norfolk, said: “We’re thrilled with the transformation because we’re committed to offering our customers’ more choice and fast service.

“Technology has a huge role to play in all walks of life, including our customers’ eating out experience, so the new tech we’ve introduced recognises the way people live their lives today.

“The response to the changes from my team has been very positive and they are enjoying the new ways of working.

“To ensure we continue to create an outstanding customer experience, I am also continuing to invest in my people through our industry-leading training programmes and career opportunities.”

Mr Cuthbert’s restaurants contribute £11.7 million to the local economy and he employs nearly 850 people.

The new features were also recently introduced in Eye Green restaurant on Crowland Road and will be appearing in more restaurants in the city this year, with the transformation of the Peterborough A1M J17 services happening later this year.

Paul Pomroy, McDonald’s UK chief executive, said: “We are confident that the investment we are making will bring new and exciting changes to McDonald’s in Peterborough and across the rest of the UK.

“We’ve listened to customer feedback and know we need to modernise further in order to move the McDonald’s experience on, and remain relevant to the lives of the three million customers that we serve daily.

“Our converted restaurants like Queensgate will deliver a fast and easy experience, aided by digital and traditional ordering points ensuring we continue to be enjoyed by our customers.”