Morrisons customers in Peterborough will from today benefit from a new shopping partnership with Amazon

Morrisons has started a new partnership with Amazon.

Food retailer Morrisons has teamed up with Amazon to ensure customers can do their full food shop through the internet giant’s website Amazon.co.uk

Customers can now shop from the ‘Morrisons on Amazon’ store with thousands of grocery products to choose from that includes meat, seafood, dairy and baked goods, as well as fruit and vegetables.

It will also mean that Amazon Prime members in Peterborough and the surrounding area including Ailsworth, Oundle, and Ramsey, will be entitled to a free same-day delivery on orders over £40.

Orders are hand-picked from local stores by dedicated Morrisons staff and delivered to customers by Amazon Flex Delivery Partners.

It means that Peterborough is now part of a growing nationwide service operated by the two companies with Ipswich and Reading joining the initiative, which was launched last month.

Doug Gurr, Amazon UK Country Manager, said: “After months of planning, we are delighted to bring Morrisons on Amazon to the people of Peterborough.

“We recognise the challenges of the current circumstances and hope that we can help people get what they need quickly and safely.”

David Potts, chief executive of Morrisons, said: “Morrisons on Amazon will build on our partnership with Amazon, making our good quality, great value food even more accessible through Amazon.co.uk and the Amazon app.

“It will give more customers across Peterborough the option of receiving Morrisons groceries straight to their doorstep, including freshly prepared products from our brilliant Market Street colleagues.”

An Amazon spokesman said: “Prime members will benefit from Amazon’s fastest grocery delivery offer, usually as fast as same-day for orders placed before 3pm.

“The new deal means that from today, Amazon Prime members can find Morrisons products from everyday essentials to favourites such as Morrisons The Best range and Morrisons Market Street selection, including bread freshly baked by Morrisons bakers and hand finished cream cakes from its cake shops.

The range includes handmade products from Morrisons’ butchers and fishmongers, and a selection of fruit and vegetables by quantity, providing even more choice.

The arrival of Morrisons new online venture to Peterborough comes nine years after the supermarket chain brought Peterborough-founded baby wear supplier Kiddicare for £70 million - principally to benefit from Kiddicare’s quality online service and expertise.

But the initiative was not successful and just three years later Morrisons sold Kiddicare for just £2million.

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