Presenter Fayon Cottrell has joined Peterborough TV shopping channel Ideal World to deliver live shows featuring products from fashion to home wear.
She has previously worked for QVC, iBuy and eeZee.
She said: “The opportunity to join Ideal World felt like fate and it was as if the stars had aligned. I’m so excited for my future at Ideal World!”
Tony Sheridan, Ideal’s chief operating officer, said: “Ideal World is home to some of the UK’s finest shopping TV presenters and we’re thrilled that Fayon’s joining us.
“She’s a fun character to add to our fantastic team and we know our viewers are going to love her.
“Fayon will be delivering live shows across all product categories from July 12.”