Inspiring children to read at Serpentine Green Shopping Centre

Young Readers Programme at Serpentine Green Shopping Centre EMN-150515-105224001
Young Readers Programme at Serpentine Green Shopping Centre EMN-150515-105224001
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Schoolchildren in Peterborough will be encouraged to develop a love of reading through an exciting partnership between the National Literacy Trust and Serpentine Green Shopping Centre.

As part of the National Literacy Trust’s Young Readers Programme, 250 pupils from Leighton Primary, Baybrook Primary and St Thomas More Primary schools will take part in three fun and engaging literacy-focused events where each child will be given the opportunity to choose a free book to keep at each session.

The final event of the three will see the children visit Serpentine Green Shopping Centre, where they will be able to take part in a reading session to build upon their learning in a leisure environment.

The Young Readers Programme, supported by funding from the owner of Serpentine Green Shopping Centre, British Land, is designed to encourage reading for enjoyment, which can lead to improved attainment, and this year’s project aims to reach around 5,000 pupils across the UK.

This will mark the third year that Serpentine Green Shopping Centre has taken part in the programme. The company is investing over £200,000 to help fund the Young Readers Programme across the country, £10,000 of which will be donated to the local area.

The programme will also encourage parents to get involved at home by providing tips and advice online at about how they can to motivate and inspire their children to develop a love of reading.

David Wait, Centre Manager at Serpentine Green Shopping Centre, said: “This partnership is a great opportunity for us to reinforce links with the local community, whilst addressing an important issue in the form of young people’s literacy.”