Menswear retailer BadRhino will today open its first store in Peterborough.
The store in the Rivergate Shopping Centre will be officially opened with a ribbon-cutting ceremony at 10qm.
BadRhino, which is part of the Peterborough-headquartered Yours Clothing, has moved into the former premises of collapsed furniture retailer Multiyork on the corner of Bridge Street and Bourges Boulevard.
The store will be celebrating the grand opening with giveaway gifts in store throughout the day along with Facebook competitions for two lucky people to win £100 gift cards to spend in store.
BadRhino is best known for its wide range of casual, affordable men's fashion with its offering going up to 8XL, including shirts, polos, denim and everyday wardrobe basics.
The full range is also offered in Tall fit which features longer length trousers up to a length 36, extra body length and longer sleeves across all styles.
It will be BadRhino's third standalone shop in the UK and will create five jobs.
Retail Director Karen Luton said: "We look forward to offering an exceptional BadRhino experience to both new and existing customers with our new standalone menswear stores.
"It is a very exciting time for the business and our newly recruited store teams."
Sales at BadRhino rose by 27 per cent in the 12 months to the end of January this year - accounting for four per cent of the total Yours Clothing sales.