Wear it pink for cancer campaign

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PEOPLE from across Peterborough are set to turn a vibrant shade of pink for the day in a bid to help the thousands struck down by breast cancer.

PEOPLE from across Peterborough are set to turn a vibrant shade of pink for the day in a bid to help the thousands struck down by breast cancer.Businessmen and women, leading city figures and members of the public are taking part in Breast Cancer Campaign’s Wear It Pink day on Friday.

While it is a light-hearted event, with people donning pink clothing and accessories, it has a powerful aim – to help fund research into a cure for the killer disease.

Staff at Perkins Engines, in Eastfield, Peterborough, are determined to get into the spirit of the event.

Employee communications manager Paul Cannon said: “We are supporting it and promoting it to all our employees, as we do every year, and we hope everyone wears pink and makes a donation.”

Meanwhile, students and staff at Peterborough Regional College will work up a sweat for a good cause during a special aerobics session on Tuesday, with each participant making a 2 donation.

Reception staff have already raised cash by selling raffle tickets and pink pens, and health and social care students rallied behind the charity by setting up a pink stall.

And bosses and workers at Specsavers opticians, in Bridge Street, Peterborough, were “in the pink” on Monday, when they wore items of pink clothing and, of course, glasses, to drum up support for the charity.

One manager, Carole Hinch, who donned a pink wig, pink glasses and a pink blouse, said: “We haven’t held a pink day before and it went very well.”

Customers gave donations for the cause, but the final amount has not yet been calculated.

In a bid to boost the profile of the event, Shailesh Vara, MP for North West Cambridgeshire, hosted a Wear It Pink reception at the House of Commons, attracting the support of more than 100 MPs.

He said: “Every year more than 13,000 people in the UK die from breast cancer and that is why I am supporting Breast Cancer Campaign’s Wear It Pink day.”

City MP Stewart Jackson is also backing the campaign and has signed Early Day Motion 2721, calling for other MPs to get involved.

Last year, 800,000 people took part and raised 1.7 million and this year organisers aim to reach the 2.1 million mark.

Carol Core, co-founder of Peterborough Breast Cancer Support Group said: “With all the money going into research, hopefully, they will have a breakthrough pretty soon.”

n For more information about Breast Cancer Campaign, visit www.breastcancercampaign.org or www.wearitpink.co.uk

n The Peterborough Breast Cancer Support Group meets on the first Thursday of each month, at the Holiday Inn in Longthorpe, Peterborough, between 8pm and 10pm. For more information call Carol Core on 01733 750176, or visit www.pbcsg.co.uk

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