A leading employer in Peterborough has compiled an eye-catching graphic depicting the city’s attractions in a bid to entice new recruits away from the capital.
Insurance giant the BGL Group, which employs 1,300 people at its offices in Bakewell Road, Orton Southgate, is using the “Make Peterborough Your Next Stop” infographic to showcase the benefits of leaving London and relocating to Peterborough.
It’s essential we continue to attract exceptional people to the area.Jo Moxon, capability director
Cheaper property prices, a greater disposable income and a better quality of life are all highlighted as major benefits of making the move.
BGL’s recruitment bid has been bolstered by the announcement that Peterborough has been named Smart City of the Year - beating the likes of Moscow and Dubai to the title. The UK Quality of Life Index, revealed last month that Peterborough had risen 52 places to 67th out of 138 locations in the UK as the best place to live.
Jo Moxon, BGL’s capability director, said: “With our headquarters in Peterborough, it’s essential we continue to attract exceptional people to the area to complement our existing talent.
“The varied and rewarding opportunities offered by BGL, combined with affordable housing and high standard of living in the area make BGL, and Peterborough, an extremely appealing combination for people looking to take the next step in their career.”
Social recruitment manager, Katie Smith, who spent eight years in London, said: “Sweaty, cramped, late London transport is a distant memory, replaced with a better work life/balance and country welly boots. It’s all about quality of life.”
As well as its central location and cheaper house prices, the BGL infographic highlights Peterborough’s average salary rate of more than £25,300, rapid jobs growth, multi-million pound investment in the city, high quality education opportunities and a range of attractions from the cathedral to the city’s theatres and from football at Peterborough United to recreation at Nene Park.