Eagle eyed Christmas shoppers will be able to win prizes if they spot Elfred the mischievous Christmas elf.
Hiding in one of Westgate Arcade’s windows, the playful character could win shoppers a festive package worth over £300. Find him, take a selfie with the elf and post it on social media with the hashtag #foundElfred to enter. The game is part of Westgate Arcade’s festive activities to encourage shoppers to think ‘independent’ when shopping for gifts this year.
Along with money, other prizes will be on offer. The competition will end on December 13.