Government launches modern slavery advertising campaign in Peterborough after reported cases

The Government has launched an advertising campaign in Peterborough to raise awareness of the signs of modern slavery.

Tuesday, 23rd April 2019, 6:10 pm
Updated Tuesday, 23rd April 2019, 6:13 pm

In 2018, Cambridgeshire Constabulary had 18 cases reported to it.

The number of potential victims of modern slavery in the UK has increased year on year, with nearly 7,000 cases identified and referred to the National Referral Mechanism in 2018 – a 36 per cent increase on 2017.

As a result the Prime Minister set up a dedicated Modern Slavery Taskforce to help reach the UN global goal of eradicating modern slavery by 2030.

Sign up to our daily newsletter

The i newsletter cut through the noise

There were 18 reported cases of modern slavery in Cambridgeshire in 2018

The campaign will help frontline workers in healthcare, financial services and employment offices to spot the signs of human trafficking and will consist of advertising and social media.

Employees in these sectors are most likely to come into frequent contact with potential victims. It is intended that this campaign will help workers to learn the signs of modern slavery and report potential victims to the modern slavery helpline.

Common signs of modern slavery could include people being forced to pay cash wages into someone else’s bank account, multiple medical prescriptions from the same address or someone being accompanied to and from an appointment by someone who is obviously not a relative.

Based on intelligence from the police and the Gangmasters and Labour Abuse Authority (GLAA), the Government has chosen to run this campaign in areas where it is likely to have an impact.

Stop the Traffik (STT) and Barclays provided training for the bank’s frontline staff in Peterborough together with local police in 2018. Staff members were given a range of expertise to work through trafficking typologies and matched to STT intelligence analysis to show how trafficking manifests locally. The campaign included the use of printed posters deployed in Barclays branches.

Minister for crime, safeguarding and vulnerability Victoria Atkins said: “Ending the scourge of modern slavery is a priority of this Government. We all have a role to play in tacking this appalling crime.

“It is vitally important to give frontline workers, who come into contact with potential victims of trafficking and modern slavery, the tools they need to spot the signs of abuse and the confidence to report any exploitation they see.”

GLAA chief executive Michael Rich said: “Frontline workers within these industries are in a perfect position to spot service users who may be experiencing exploitation.

“Modern slavery hides in plain sight and this campaign is vitally important in educating those workers about what signs to be alert to, what they can do to help, and who to contact if they have concerns.

“They are our eyes and ears and the information they provide could be crucial – it could end suffering and even save lives.”