Victims of domestic abuse are being encouraged to come forward during a month-long campaign.
Cambridgeshire police are launching the campaign during February.
The ‘Reach Out’ initiative aims to reassure those experiencing domestic abuse that there is help available to them and that the police take the issue incredibly seriously.
The campaign involves utilising social media, video content, printed materials and radio adverts to spread the message.
The average woman affected by domestic abuse experiences 35 incidents before they get help and every week two women die at the hands of a current or ex-partner.
One in six men will also experience domestic abuse in their lifetime.
Domestic abuse does not always involve physical violence. It can also consist of controlling, coercive or threatening behaviour.
In January, the police-led Victims’ Hub started supporting people involved in cases of domestic abuse.
The police also work alongside other agencies and charities to offer support.
In 2014, the police investigated 4,190 crimes involving domestic abuse across the county.
Detective Constable Jo Slater is from Cambridgeshire police’s Domestic Abuse Investigations and Safeguarding Unit.
She said: “We want to reassure people affected by domestic abuse that they are not on their own. Help is out there.
“If they report the issue to the police it will be taken very seriously and we work closely with local support services.
“I would urge anyone in an abusive relationship to contact the police on 101.
“If they are in immediate danger then always call 999.”
People can follow the campaign through the police’s social media channels on Twitter (@CambsCops), Facebook, or search for CambsCops on Instagram.
The campaign forms part of the Constabulary’s Get Closer initiative which aims to communicate with the public about key issues in a targeted and creative way.