Westgate Arcade celebrates with swinging thirties extravaganza

The swinging celebration at Westgate Arcade
The swinging celebration at Westgate Arcade
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On Saturday, the Westgate Arcade in Queensgate Shopping Centre officially revealed its stunning new look with a swinging 1930s themed launch party.

The Mayor of Peterborough, Councillor John Peach and the Mayoress, Ms Janet Martin, attended the event to officially declare the Arcade open and at the stroke of 12 midday, the party went into full swing.

The swinging celebration at Westgate Arcade

The swinging celebration at Westgate Arcade

A live swing band and authentic dance troupe stopped shoppers in their tracks as they waltzed across the marble floor, giving crowds a real taste of vintage thirties glamour – a tribute to when the Arcade was first built. The infectious live beat had shoppers dancing in the arcade as shops managers came out to offer free samples and even glasses of champagne.

Customers also donned feather boas and props at a 30s-thememed free photo booth, while hundreds of prizes were given away at ‘Sam’s Speak Not So Easy’ bar.

For many, there was the chance to have a nostalgic trip down memory lane at a photography exhibition of Peterborough and the Arcade from the thirties to today.

Mark Broadhead, Centre Director at Queensgate Shopping Centre, said: “The launch party was a splendid success and a fitting tribute to looking back at the past and celebrating to future of Westgate Arcade.

The swinging celebration at Westgate Arcade

The swinging celebration at Westgate Arcade

“The performers put on a great show and helped mark this special occasion and I would particularly like to thank the Mayor and Mayoress for attending. Here’s to many more years of success at the Westgate Arcade.”

Councillor John Peach, Mayor of Peterborough, said: “The refurbished Westgate Arcade looks fantastic and it was great to meet the shop owners at the official launch.

“The investment has created an attractive new arcade for shoppers to enjoy and I hope it will draw new independent retailers to the city.”

The works on the Arcade began in May this year following extensive investment to revamp the Arcade with a stylish, sophisticated new look. The refurbishment included the installation of a new lighting scheme which utilises low energy and LED lighting, giving the Arcade a soft ambience whilst also reducing its environmental impact. The look also sees the replacement of the terracotta ceiling and brown shop fronts with a subtle slate blue colour palette, new signage, tiling and fascias for a more contemporary feel.

The swinging celebration at Westgate Arcade

The swinging celebration at Westgate Arcade

Mark added: “These are exciting times for Queensgate and Peterborough. In 2015, we have already welcomed many new stores and seen others move to larger premises within the centre. With the extension to Marks and Spencer and the recently approved plans to deliver a £30m leisure offering including a multiplex cinema, the next few years will see us deliver an even greater customer experience.”