For the first time in its 15 years history, Peterborough-based TV shopping channel Ideal World is on the hunt for the best aspiring TV talent around.
The company, in Newark Road, wants to give viewers the chance to compete for their 15 minutes of fame as part of its 15th birthday celebrations.
On Ideal World TV’s YouTube channel, with the hashtag #IW15mins, aspiring presenters can share their entry video breathing life to a day-to-day item.
An Ideal World spokeswoman said: “Whether it is a tangy tomato or a dismal duster, you’ll need to dazzle viewers with your presenting pizazz.
“It’s all about star quality and skill at bringing a sprinkle of sparkle to any product that’s thrown at you.
“You’ll not only have to impress a panel of expert judges but also the general public.”
Entries will close at midnight on April 29 .
Then all videos uploaded onto YouTube using the hashtag #IW15mins in the title, will be collated into a playlist on Ideal World TV’s YouTube page.
Viewers will then vote for their favourites before May 6.
Three finalists will then be announced by Ideal World TV on May 13.
The finalists will be invited to Ideal World on May 21 and May 22 where they will have a short non-live audition and studio tour.
The winner will be chosen by the panel of judges that day and invited back to co-present part of a live show on May 29.