Scores of retailers in Peterborough are poised to reap a sales bonanza as shoppers pour in for Black Friday (November 28).
The shopping phenomenon Black Friday has already sparked a frenzy of retailer offers at Queensgate shopping centre.
Some retailers have already confirmed an array of offers which range from 20 per cent up to a huge 80 per cent off items.
But all retailers taking part are expected to reveal their offers to the public just before Friday or leave it to the day itself.
Many of the larger stores will open their doors early at 8am on Friday with Queensgate and all stores staying open until 8pm.
Centre director at Queensgate, Sam Eastwood, said: “Black Friday in the UK is growing year on year and we’re expecting 2014 to be the biggest yet.
“Brands have significantly increased their marketing of the event this year and now the general public are starting to put this date in their annual calendar.
Mr Eastwood added: “We are expecting footfall to be vastly increased on Friday with many customers taking advantage of the fantastic offers.”
Managers of Queensgate are predicting footfall to increase on Friday by up to 50 per cent compared to a regular Friday.
Nationally, it is estimated that shoppers across the UK will spend £6,000 a second on the day.
Paul Marsden, managing director of John Lewis Peterborough, said: “I expect Friday to be one of the store’s busiest days.
He added: “We will be open from 8am to 8pm and promise some great price reductions.”
Traditionally, Black Friday is an American event that follows Thanksgiving and is thought to signify the start of Christmas shopping in the US.
Black Friday has been adopted by the UK over recent years and usually has lasted just one day.
However, this year, online retailer Amazon started cutting prices by up to 40 per cent at 8am on Monday, and which will effectively make Black Friday a week long phenomenon.