Peterborough-based SMS specialists GlobalMessaging has been bought in a new deal by international mobile marketing company CM Telecom.
The SMS firm, in Aston Business Park, Shrewsbury Avenue, is the 16th company to be acquired by CM Telecom.
It is important for us that GlobalMessaging became bigger.Simon Fraylich, director
Simon Fraylich, who created Global with his father Peter in 2002, said: “We had a number of people making offers at the time but CM came to the forefront as the company that we wanted to take GlobalMessaging forward.
“We got it to where we wanted and now, with CM, it has the backing to push the products internationally.
“It is important for us, as founders, that GlobalMessaging became bigger, that’s what we wanted.
Mr Fraylich said: “GlobalMessaging is still being supported by the same team that was originally in place but now customers have got the backing of an international company so, if anything, they are going to get an even better service.”
Since the creation of Global the use of mobile phones has taken off with 91 per cent of the adult population owning or using a mobile phone, and about two thirds have a smartphone.
Mr Fraylich said: “Over that time a number of innovations have been hailed as being a possible replacement for SMS – including MMS and WhatsApp – yet none have taken its crown.
“I think there will be a place for SMS for a long time to come.”
Phil Stubbs, country manager for CM Telecom in the UK, said the company can offer the full range of services a business might want to use on mobile including apps and payment platforms.
“It is business as usual for customers.
“We’ll take the strengths of their platform and build it into ours, with benefits to customers of both companies. We’ll bring a lot more to the party.”
CM Telecom started in 1999 in Holland and its GroupText product was used by nightclubs across the Benelux region to inform clubbers about guest DJs, promotions and more.
Its platforms have been used at festivals, in TV station votes and by the Dutch government.
Its platform sends more than three million SMS messages every day.