New initiative to support start-up businesses in Peterborough

Stuart House, in City Road, Peterborough.
Stuart House, in City Road, Peterborough.
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Concern for her dog’s dietary needs was the inspiration behind the creation of a new pet food retail outlet.

Liz Pulley set up Raw and More Pet Supplies in Chadburn Centre, Paston, because of the difficulties of getting food for her two-year-old Huskie Aketa cross Rosie.

Liz Pulley with Rosie at her newly opened shop Raw and More.

Liz Pulley with Rosie at her newly opened shop Raw and More.

Rosie cannot eat wheat and dairy based products.

Mrs Pulley said: “Finding food to suit her diet was a complete nightmare.

“I had to buy her food in bulk to get it at a reasonable price.

“That gave me the idea to set up my own per food business. I did some market research and found there were quite a few pet owners with dogs that had specialised diet.”

She applied for a government start up grant.

She said: “I applied online in March . They wanted a lot of details about my business plan and I received the £13,000 grant in August

“It took a lot of effort. The officials wanted a lot of information - they want to know all the ins and outs of everything I was planning to do.

“You’ve got to be dedicated to get through the application process .

“It is not something you can just do on a whim.

“But it is worthwhile as the deal you get is better than those offered by the banks.”

She added: “The shop will sell all types of food for dogs and other pets, and will be open seven days a week and I’ll be running it by myself.”