Love pets? Then come to the show

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PET sector businesses and pet owners in the Peterborough area should take note of an event billed as “the ultimate show for animal lovers”.

The LovePets Show at the exec centre, East of England Showground, in Peterborough, will be held on November 27 and 28, with more than 10,000 visitors expected to attend.

The event is being staged by the Midlands division (supported by JP Events) of Johnston Press, the parent company of the Peterborough Evening Telegraph, and will have a host of visitor attractions and live displays.

Heart of the show will be the exec centre, a modern, purpose-built venue with more than 4,000sq m of exhibition space.

There will be six colour-coded exhibition zones for the main pet sectors – dogs, cats, equine, small pets and fish, birds and reptiles/exotics – and the show arena will feature fun and entertainment for the visitors, including dog agility, duck herding and dog whispering.

Mars Petcare, Peterborough, parent company of well-known brands Pedigree and Whiskas, has been signed up as a main sponsor of the event.

A co-ordinated publicity campaign involving many of the group’s daily and weekly titles in the Midlands, East Anglia and beyond, including The Evening Telegraph, will promote the show.

A powerful blend of editorial and advertising will be used over an eight-week promotional period, supported by radio advertising, an event brochure, in-paper competitions, website “skyscraper” advertising and a dedicated website

Exhibition manager Susanna Hornby said: “No consumer pets exhibition has benefitted from such a powerful, co-ordinated promotional campaign. LovePets aims to attract thousands of people over two days, giving exhibitors a great opportunity to meet pet owners face to face.”

Exhibition space is available for the LovePets Show from only £80+VAT per square metre. Rates for full shell scheme are £95+VAT per square metre. Charitable animal organisations may have a table top presence at a cost of £250.

For details and further information call Susanna Hornby on 01284 757810 or e-mail