Chopin is music to ears of specialist potato supplier

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THE recent Grower of the Year awards proved exceptionally fruitful for specialist potato and vegetable supplier Manor Fresh Ltd, based at Holbeach Hurn, Spalding, and Marks & Spencer plc as they both scored wins in two categories.

THE recent Grower of the Year awards proved exceptionally fruitful for specialist potato and vegetable supplier Manor Fresh Ltd, based at Holbeach Hurn, Spalding, and Marks & Spencer plc as they both scored wins in two categories.They won Best New Variety with the recently-launched Chopin potatoes and Vegetable Grower of the Year for John Addams Williams and Philip Kingsmill, of Greenseed International.

senior technologist at Marks & Spencer Hugh Mowat described the Chopin potatoes success as "a fitting accolade for a product that has proven so popular with our shoppers, and for the team at Manor Fresh who discovered it."

Of the winning vegetable growers, he said: "They typify our approach to growing innovation – through Manor Fresh we work closely with dedicated growers who have the highest standards, and select only the best-tasting, best-eating varieties for our customers."

M&S has always sold the nation's best-loved varieties by name (Maris Piper, King Edwards, Desiree), and finding a new variety that not only matched up to, but bettered their existing, widely recognised lines was a significant challenge. Finally Chopin emerged.

Its creamy texture and outstanding flavour united testers, whether they were lovers of floury or waxy potatoes – providing a Third Way for potatoes.

Commercial manager at Manor Fresh Mike Scott said: "Marks & Spencer customers are looking for inspiration and new, interesting products on-shelf. They trust our products to live up to their expectations – and Chopin potatoes are one more way in which we can delight them."